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There is an exclusive arena where fine art reaches a select audience through the brokerage, both in taste and power, of art dealers or gallerists. We understand this as an art fair. But with the advent of the Internet and art industry entrepreneurs the model is being reconsidered.
The Other Art Fair Melbourne 2017 artists. Courtesy the artists and The Other Art Fair
The Other Art Fair dismantles the accepted commercial hierarchy offering art to the public endorsed and sold by the artists themselves. Saatchi Art sponsor the event that originated in the UK and is now setting up shop all around the world, with the latest iteration in Melbourne from 4 to 7 May at The Facility, Kensington, Victoria. The fair will feature over 100 artists representing painting, video, sculpture, photography, performance and installations including Abdul Abdullah, Jaye Early, Jackson McLaren, Shane Drinkwater, Helga Leunig, Harley Manifold, Jennifer Whitten, Cherie Peele, Naomi Nicholas, Marcus Encel and Chili Pilly.
Gerwyn Davies, Pyramid, 2016, photographic print, edition of 5, 78 x 100cm. Courtesy the artist and The Other Art Fair
